When it comes to helping you be found online, there are a lot of services you can choose from. Two of them are search engine optimization (SEO) and social media. Which would be best for your business? That all depends on the goals you have for your business. Do you need more sales this quarter or to reach more of your customers? SEO and social media can help your business in different ways. We break down what each service can offer your business.
The art of search engine optimization is not an easy one. Based on the keywords you’d like to be found online for, your SEO expert will get your website to show up on search engines like Google. Why would this service be useful for your business? People trust organic searches more than paid search results. If your website appears on the first page of Google, in organic results, you’re more likely to get more visits to your website.
Social media profiles can be found through search engines, but the main way your audience will reach you will be through their networks. If you have a niche audience already on social media, you can connect with them and show yourself as an expert in that field. More users trust businesses with social profiles and reviews online than those who don’t. Long story short, it pays to at least have these profiles up with some content.
SEO + Social Media
Both SEO and social media have their pros and cons, but what if you included both in your marketing plan? A great benefit about social media profiles is that they send positive signals to Google. The more quality posts you have and the responses from your following, it will influence your ranking in the search results. Combined with a strong SEO strategy, both your website and social media profiles can be found on the first page faster than just one service alone.
So which direction should you choose? That really depends on your business goals. If you’d like more traffic onto your website, SEO is probably the way to go. You will get more leads and customers by simply being found online. If you’d like to build a bigger audience around your business, social media a better option for you. Your fans will know more about your business and can communicate with you easier. If you are still not sure which service would work better for your business, give us a call here at UZU Media. We can point you in the right direction.