So many businesses are competing for attention during the holiday season. Everyone is trying to show their neighbor up with who has the better holiday light display and biggest lawn inflatable. While we let them fight over trophies that don’t matter, we came up with some great ideas to stand out from your competitors and catch potential customers’ attention. While most businesses will be posting cute memes of “Happy Holidays” themed images, you’ll be strategically engaging with your audience to create strong brand identity.
So how do you do this? We’re glad you asked!
Create #Hashtag image contests: Use a unique hashtag that you create specifically for the holiday season. Something like #UZUawkwardholidaydecorations and instruct your audience to capture the most awkward holiday decorations they can find. This will increase your brand awareness (especially if your company name is included in the hashtag) and increase engagement with your social media followers. This is a great way to bring people together during the holidays, while also capitalizing on the exposure for your business.
Sponsor a local charity: A great way to get involved with the community is to align your social media campaign with a local charity. A great way to do this is to pick a charity, create a post around your campaign and let your followers know that you will donate $1 for every like and share of the post. It’s a great financial boost for the charity, cross promotes your business and the charity and allows you to give back his holiday season!
Change out your social media cover photos to holiday themed images: A great way to switch it up during the holidays is to created themed cover photos, profile pictures and content. By changing your images based on the holidays, you show your followers that you are constantly evolving, trying new things and trying to stay relevant.
Side-by-side product contest: Post a photo of two different products or versions of a product that you sell and ask your followers to engage and comment on which one they like best. If you don’t sell a product, a great way to engage is to have your followers choose between a favorite holiday meal or gift that is popular this year.
Holiday confessions: Create a strong social media campaign such as “UZU Holiday Confessions” that brings your followers together in a funny way to share holiday confessions. You can offer a gift certificate as a prize for who submits the most-clever confession.
Gift certificates: The holidays are a great way to push gift certificate sales for your business. Let your customers know via email marketing, social media, and word of mouth that you are selling gift certificates. They are great gifts for stocking stuffers, teacher appreciation gifts and for that hard-to-shop-for relative.
Finally, auto-schedule your holiday posts: While the holidays are a great time for business, don’t forget to appreciate the people right in front of you. Auto-scheduling posts around the actual holidays will give you peace of mind that your digital marketing is taken care of so you can spend time with family and friends.
Holiday marketing is exciting because you can try new strategies, gain new followers and be bold with your brand strategy. If you need some extra help during the holidays because you’re too busy… Give us a call and we can talk with you about new digital marketing strategies for your business. We are here for you! Happy start to the holiday!